Kids, Work and High School Scholarship Essay Samples

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Analysis of Smoothies - 2424 Words

Assignment: EC180 Assignment Analysis of Smoothies THEO FRANKLINOS SMOOTHIES Introduction This review is based on an economic analysis of the ‘Smoothie’ product market. Smoothies are chilled beverages made of pureed fresh fruit or vegetables often mixed with ice cream, yoghurt or milk. There is no main recipe for a Smoothie and the different manufacturers produce differentiated products with respect to the ingredients and texture of the drink. They may also add sugar and vitamins to the mix. Alternatives to this drink, and therefore also potential competitors, include milkshakes, carbonated soft drinks, fruit juices, energy drinks and water. The growth of smoothies in the chilled juice market has created an opportunity to†¦show more content†¦Therefore, the product may be presumed to be price inelastic as there are relatively few competitors and it is perceived as a specialist product. However, Smoothies are just one member of the vast drinks market and therefore there are numerous substitutes for the product. Cross price elasticity will also aff ect demand of the product. Cross price elasticity is where a change in price of other products, such as substitutes and complements, affect demand for the product. If the substitute’s price is lowered then more people may choose to buy a cheaper alternative to a Smoothie. The more necessary a good is, the lower the elasticity, as people will attempt to buy it no matter the price. Smoothies have been marketed as highly nutritious, beneficial to health and providing consumers with an easy way of achieving their 5-a-day fruit target. Therefore, customers may be willing to buy the product even if the price is increased. The broader the market definition is of a product, the lower is the elasticity. Therefore, Smoothies will have a relatively high elasticity as there are few companies that manufacture the beverage. However, Smoothies are part of the vast drinks’ market which will have an extremely low elasticity. The demand for a particular brand of smoothie is likely to be price responsive. This is because all of the separate brands are competitive substitutes. So, if one brand becomes more expensive it is likely that consumers will switch toShow MoreRelatedJamba Juice Marketing Plan Essay1436 Words   |  6 PagesFocus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 †¢ Mission statement and vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 †¢ Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 †¢ Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 3. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 †¢ SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 †¢ Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 †¢ Customer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 4. Market-Product Focus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 †¢ Objectives of the Proposed Marketing Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 †¢ Target Market Characterization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 †¢Read MoreEnvironment Analysis for Boost Juice Bar Essay994 Words   |  4 PagesEnvironment analysis for Boost Juice Bar Summary 1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes: (1) Economic environment, the economic factors influence consumer behaviour. (2) Technological environment, externals in technology that affect company’s performance. (3) Political and legal environment, factors related to policy and law that influence company’s operation. (4) Cultural andRead MoreInnocent Case Study1348 Words   |  6 PagesInnocent Case Study Strategic Management, 14.-18. September 2009 Anita Stà ¤hli, Claudio Becker, Jessica Fernando, Quentin Crausaz Innocent: Short Introduction Innocent Product Line – Smoothies, Kids Smoothies, Orange Juice, Thickies, Veg Pot, Superfruit Smoothies, Pure Fruit Squeezies Vision Innocent Vision „To be the Earth’s favourite little food company.â€Å" This vision was left unchanged by the team because it is a good vision for 2030. The only question is, if the company wants to stayRead MoreMaking High End Cosmetics While Staying True972 Words   |  4 Pagesplatforms. Eventually, we desire to expand into a retail location located downtown Burlington. Smooth on the move will be successful because it brings to Burlington the first ever healthy convenient food truck serving delicious smoothies. Part 2. Situational Analysis Company Analysis In order to lead a healthy life style, proper nutrition is essential.   In the hectic and busy lives of college student’s nutrition is not always a priority.   College students are so caught up in maintaining their social livesRead MoreThe Success of Innocent Drinks Using Competing Values Framework and Pestel Analysis.1625 Words   |  7 PagesDRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market shareRead MoreThe Marketing Mix And Why Is It Useful As A Tool Of Analysis1576 Words   |  7 PagesWhat is the marketing mix and why is it useful as a tool of analysis? Introduction The marketing mix is a business tool that consists of four p’s, which are price, product, promotion and place. The marketing mix is useful in many different ways; this essay will analysing how the marketing mix is useful as a tool of analysis and how it will benefit the product. E. Jerome McCarthy, who was known as an American musketeer created this term ‘marketing mix’ in 1964 (van Waterschoot and van denRead MoreEssay Innocent Drinks1241 Words   |  5 PagesInnocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets nationally as well as in Ireland, Netherlands, Belgium, Germany, France, Austria, Denmark and Switzerland. Innocent has a 75% share of the  £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide] 1Read MoreEssay on Jamba Juice External Analysis1591 Words   |  7 PagesCase Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid developmentRead MoreColombo Soft Yogurt958 Words   |  4 Pagesoperations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s, the yogurt stores have added distinctive new products such as smoothies, boosters and granitas. Meanwhile, many yogurt stores that fail to innovate and introduce new products were put out of business. This puts a lot of pressure on Colombo to continue its research and develop its yogurt product line. As for i ts impulseRead MoreNotes On Red Mango Inc1485 Words   |  6 PagesINTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 INDUSTRY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 COMPANY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MACRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MICRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 SWOT ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 TARGET MARKET†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 TARGETING STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 RECOMMENDATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7

The Undercover Parent free essay sample

The Undercover Parent To Spy or not to Spy†¦. That is the Question! â€Å"The Undercover Parent† an article written by Harlan Coben. It was published on March 16, 2008 in The New York Times. This article talks about Parents installing spyware on their computers at home. The author tries to convince readers that monitoring children on the computer helps to protect them against danger and it is not an invasion of their privacy. The true definition of spyware is a kind of malicious software that gathers private information from a personal computer and sends to another computer. This program logs every keystroke so that parents will be able to receive reports weekly, daily or whenever they like that shows everything their child is doing on the computer. The essay begins with Coben showing his initial uneasiness towards the use of spyware. He first states that it’s an â€Å"invasion of privacy. † He also mentions that his, as well as many other parents, reluctance may have started from the word; spyware. We will write a custom essay sample on The Undercover Parent or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is a scary but good idea that some parents won’t even consider. Cobin points out that the word Spyware brings up associations of Dick Cheney sitting in a dark room, rubbing his hands together and reading your most private thoughts. Loving parents already monitor their children by watching over their home and school environment. Some overprotective parents fight their kid’s battles on the playground and criticize coaches about playing time; however, when it comes to chatting with pedophiles, or watching beheadings or gambling away the family’s entire life savings then their children deserve independence. here are many examples of unsafe environments on the internet that a child might face. For instance, some of the examples are when a young boy chats unknowingly with a pedophile, or the girl that was cyberbullied to the extent that she committed suicide, or the author friend daughter who was a Straight-A college bound daughter of the author friend who chatted online with her drug dealer and slept with him.

Trichy free essay sample

To contribute to the growth of India’s international business by disseminating knowledge about international business and trade by: †¢ Imparting requisite knowledge to prospective managers of international business. †¢ Assisting business organizations involved in exports / imports / foreign trade through specific studies and consultancy reports. †¢ Adopting best practices in imparting education in international business through its own as well as through partner institutions and organizations across the globe. Objectives †¢ To mould students and learners into globally competent managers in international business, with the requisite knowledge, skills and exposure to match the requirements of the industry. †¢ To impart education in theory and practice of international business, so as to develop the capabilities of students in decision-making in today’s complex international business environment. To organise and conduct research and thereby expand the knowledge domain. †¢ To impart knowledge to exporters, importers and regulators through training and research. †¢ To assist the government and regulators in policy formulation and modification. We will write a custom essay sample on Trichy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our Founder Late Sri Raja Bankatlal Gopikishan Badruka (1905-1966) BIFT Placement Brochure (08-10) FINAL. indd 2 2 pages 3 11/9/2009 12:17:59 PM Over the last 60 years, the Badruka Educational Society has grown from strength to strength, setting up various educational institutions covering a wide spectrum of learning at graduate and postgraduate levels: †¢ Badruka College of Commerce †¢ Badruka College Post-Graduate Centre †¢ Bankatlal Badruka College for Information Technology †¢ Badruka Institute of Foreign Trade †¢ Badruka Institute of Foreign Education †¢ Badruka Institute of Professional Studies †¢ Badruka Junior College for Girls †¢ Bansilal Badruka School of Music and Dance †¢ Ramdayal Ghasiram Badruka Technical Institute †¢ Laxmi Nivas Badruka Vidyarthi Gruh. Over 70,000 students have had the privilege of passing out of the portals of the Society’s institutions, enriching the Indian nation in academics, fine arts, management, IT, commerce, politics and business. On the foreign education front, the Badruka Institute of Foreign Education (BIFE) had earlier been conducting the MBA program of Edinburgh Business School, Heriott Watt University, UK. Hony Secretary Sri Hari Prasad G Badruka keeps exploring new programs of value to students in various domains. BIFT has already tied up with Nanyang Technological University, Singapore and efforts are on to tie up with the Hague University, Netherlands for a faculty and student exchange program. Similar tie-ups with other renowned foreign universities / institutions in UK, Europe USA are also being considered. Study visits to a few foreign countries are already being organized by Badruka Institute of Foreign Trade (BIFT), which owes its genesis to Sri Badruka’s vision of India empowered by managers who are competent to handle large, globally spread businesses in an environment where national boundaries have indeed vanished. Serving the society through value-based education Sri Hari Prasad G Badruka, the Chairman Honorary Secretary of the Society, is a dedicated educationist, visionary and philanthropist with a commitment to excellence. He has played a major role in the development of the Society through his dedication and involvement in the administration of the Society for nearly four decades. Sri Badruka has always believed that students must undergo education which not only helps them to further their careers but also fosters strong value systems in them. BIFT Placement Brochure (08-10) FINAL. indd 3 1/9/2009 12:18:05 PM Aimed at preparing qualified professionals in the challenging field of international business, BIFT was established in 2001, under an MoU with Indian Institute of Foreign Trade, which is internationally renowned and is ranked amongst the top 10 B-schools in India. IIFT has been extending academic and faculty support to BIFT. BIFT is situated in Hyderabad, which has recorded phenomen al growth with large enterprises being established in the IT / Pharmaceutical / Biotech / FMCG / Retail / Financial Services sectors. The five-storeyed BIFT building has a built-up area of over 60,000 sq. t. The students enjoy well-equipped, air-conditioned lecture halls, PCs with broadband internet connectivity, Wi-Fi enabled campus, LCD projectors, audio systems, e-journals under EBSCO, electronic databases of industries / companies through CMIE’s Prowess India Trades, Kompass Trade Directory, Trade Wizard Software, etc. The cutting-edge curriculum of MPIB comprises all subjects of the MBA program of a standard B-school and in addition, 15 more subjects that equip students in International Finance, International Marketing Trade, Global Logistics, International HRM, etc. BIFT has tied up with Nanyang Technological University of Singapore, where BIFT students undertake shortterm specialization courses in International Finance, International Marketing or Port Management. BIFT is also exploring tie-ups for short-term value-added courses to be taken up in some reputed B-schools in the UK, Europe and USA. To offer new vocational opportunities, BIFT has introduced two-year Masters Programs in Healthcare Management, Infrastructure Management and Pharma-Biotech Management, under an MoU with Jawaharlal Nehru Technological University. It is in the process of introducing a 4-6 months internship in ‘Shipping and Port Management’ in association with Westport, Malaysia. Other new introductions include an Entrepreneurship and Family Business Program, as well as industry-focused weekend lectures (with APITCO). The growing number of students enrolled from all parts of India in the recent batches is indicative of the rapidly increasing popularity of MPIB. At BIFT, a unique trilogy of students, faculty and learning resources produces some of the best minds in the country. Consequently, our students today hold key and enviable managerial positions across several reputed organizations in India and abroad. The teaching method and learning pedagogy at BIFT include lectures, case studies, seminars, group discussions, business games, role plays, simulation exercises, structured and unstructured group work, as well as industry visits and port visits to foreign countries like Singapore, Malaysia, etc. Commencing this academic year, BIFT has switched over to the semester system of instruction (from the earlier trimester system), to enable students to get more time for industry interaction. Masters Program in International Business Cutting-edge curriculum for global business BIFT Placement Brochure (08-10) FINAL. indd 4 4 pages 5 11/9/2009 12:18:13 PM From the Director Changing Trends in Management Education†¦ Pioneering Sectoral Vocations. Established in 2001, BIFT has carved out a niche for itself over the last eight years in the International Business education arena, with overwhelming acceptance in the Trade and Industry. That over 600 BIFTians are occupying coveted positions in business organizations both in India and abroad, is a standing testimony of the Industry’s acceptance of our pedagogy and content. It is heartening to note that the ill effects of the global economic slowdown, resulting out of speculative greed in the financial markets, are slowly tapering off. As per both IMF and World Bank, the Indian and Chinese economics are on the up-swing and it is expected that in the next 6-10 months, the global markets would emerge stronger. This is a welcome sign for all business management students. The corporates are looking for innovative, unpretentious young minds with focus on learning and handson experience to steer the engines of growth in the emerging areas. To be successful in the global markets, the students need to acquire powers of critical thinking and moral reasoning coupled with knowledge on contemporary business issues and multi-cultural focus. The corporates prefer sectoral enthusiasts who have a flair for niche business areas and are ready to hone their skills in diversified segments with an open mind focused on ‘learning’ rather than ‘earning’. In the above context, BIFT would be providing increased exposure in areas like International Product / Brand Management; Acquisitions Mergers and Business Valuations; Port Operations Management; Banking, Finance, Insurance, etc. BIFT has also introduced Masters courses in emerging areas like Infrastructure Management, PharmaBiotech Management and Health Care Management, under MOU with JNTU-Hyderabad, for better sectoral vocations. Nurturing entrepreneurs who would transform into ‘job providers’ rather than ‘job seekers’ is also the need of the hour. As the real India lives in rural areas, the students need to be social entrepreneurs with focus on areas like Microfinance, NGO Management, etc. Lastly but not the least, based on experiences gained from the global mortgage derivatives debacle, which the Indian financial system has withstood, we need to evolve our own ‘Indian Approach to Corporate Management’ with strong foundations in Ethics and Values, merging the best of both East and West. We invite our respected corporates to partner with us in this ‘Yagna’ of Corporate Social Responsibility ‘Innovation – Intuition – Inspiration’ is the Mantra for Success. From the Director’s Desk Prof GS Rao BIFT Placement Brochure (08-10) FINAL. indd 5 11/9/2009 12:18:18 PM From the Academic Coordinator The Badruka Educational Society was established with the objective of inculcating academic excellence and lasting ethical values in the students. BIFT values learning as a way of life and promotes the habit of critical thinking and intellectual curiosity. We offer students access to cutting-edge learning experience, facilities and materials, to a faculty that vigorously pursues research and scholarship and to an academic guidance that is sensitive to their interest, needs and abilities. This is more than an academic exercise, for which we are employing good management practices. Our curriculum focuses on skills a manager would require to operate in an environment marked by diversity. Business at global level gets more competitive, considering that policies differ from country to country, turbulent currency values and varying consumer behavior. So a manager who works in this set-up requires a special set of skills, which our International Business curriculum aims at imparting. Further, our institute lays a great deal of emphasis on regularly exposing our students to the corporate world, which in turn helps us to chalk out an innovative academic strategy and keep abreast of trends abroad. As a result of this, our students become more articulate, confident and ready for the industry when the time comes. We welcome all the prospective employers of our MPIB students to look at these international leaders in the making, recruit them in good positions, groom them in the organization and in turn benefit from their youthful energy and specialized knowledge. The Placement Process The students of BIFT have come from various educational backgrounds. They have been groomed with soft skill training and classroom trainings to face the final placement process. But, education of the future leaders will be incomplete without the exposure to working in an organization. The placement process covers Pre-Placement Talk and Final Placement. Pre-Placement Talk The Pre-Placement Talk offers the corporate and students an opportunity to interact and get to know the organization better. Organizations make important presentations to the students about the organizations and career growths in which student concerns like job responsibilities, remuneration package, ladder of growth, cross-functional exposure are answered. Final Placement The industry participates in final placement process to utilize intellectual capital of BIFT. The real proof of the quality and effectiveness of any institution lies in the acceptance of its graduates in the industry. The placement of the 2007-09 graduating batch proves the rigorous two-year MPIB program at BIFT. The Institute has an impressive and consistent placement record. With best wishes, Rakesh Chander Sharma The BIFT Placement Team L to R: Mr Ravi Kumar, Mr PR Venkat Sai, Ms Preeti, Ms Jhansi BIFT Placement Brochure (08-10) FINAL. indd 6 6 pages 7 11/9/2009 12:18:23 PM From Head Institutional Development Today, people perceive and measure excellence in higher education pertaining to the development and achievement of an institution as the number of students placed and their overall pay packages. There seems to be a need for thorough introspection here†¦ Education, in its broadest sense, is an act that has an effect on the mind, character, or physical ability of an individual. In its technical sense education is a process by which society transmits its accumulated knowledge, skills and values from one generation to another through educational institutions. The true values of education are to develop people of quality and character and to create an awareness of social responsibilities. An educational institution has to shoulder multiple aspects to ensure its progress by creating a competitive yet nurturing service attitude in individuals. At Badruka Educational Society, we aim not only to equip our students with the necessary skills needed but also focus on providing this service at an affordable cost, without any discrimination or gender preference. The overall development of our students is of utmost importance to all of us working here. We help them develop various skill sets including understanding the employer’s need. A centralized Placements and Grooming Division has been set up for this purpose. To bridge the gap built over the years, we have developed a grooming program based on valuable inputs from our faculty, recruiters, alumni and past experience. Also, activity-based training is imparted for personality development. Blood donation camps and service at orphanages is a part of understanding various aspects of life. Our students conduct and participate in management festivals, conferences and seminars. Industrial visits and guest lectures by eminent personalities are a regular feature here. We ensure that the students undergo various levels of learning and unlearning so that their Intelligence, Emotional and Spiritual Quotient is equally developed to be successful and satisfied in life. We strive constantly to ensure that every Badrukan is an ‘inner’ as well as an ‘outer’ winner. Poonam R Saraf From Manager Placements Welcome to the gallery of portraits of some of the best potential managers available. Over the years Badruka Institute of Foreign Trade (BIFT) has become a prime choice of the recruiters across the country. BIFT was rated by a Business India survey in the ‘A+ category’ in 2007 and in the ‘A category’ in 2008. BIFT students receive the best of inputs from academicians, professional soft skill trainers like TIME Institute, Badruka’s in-house Grooming Division, as well as from practicing managers. Their training stint in Nanyang Technological University at Singapore, port visits to Malaysia and faculty / students exchange program with Hague University (Netherlands) enrich the students with international exposure. In addition to the standard MBA curriculum, 14 additional subjects are taught with dual specialization in International Marketing, Finance and HR, with Trade being common to all the students. Our endeavour is not only to create smart analytical ‘left-brained’ students but also those with soft-skills, inclined towards the ‘right-brain’ and who readily work across global cultures. We can proudly say that the earlier recruiters have been quite satisfied with the quality of the BIFTians picked up by them, as is being reflected in their feedback, and also the fact that they have been visiting our campus again and again. We promise to provide you quality students to suit your requirements aptly. We look forward to your continued support, and invite you to visit our campus and see for yourself the great potential that is waiting to be tapped in each of our bright students. PR Venkat Sai BIFT Placement Brochure (08-10) FINAL. indd 7 11/9/2009 12:18:28 PM Core Mentors BIFT faculty members take the students beyond the typical classroom atmosphere, and provide continuous individual guidance to the students to mould them into competent professionals who can confidently take on the challenges of the highly competitive corporates which have acquired global dimensions with their business spanning several countries in the world. Dr Aswani Kumar M. Sc. , MBA, Ph. D. Prof J R Kumar B. Com, FICWA Mr Rakesh Chander Sharma BE (Chem), PGDEE, Advanced Diploma in French, Diploma in Scientific and Technical Translation (French) Professor Expertise in: General Management and Marketing Expertise in: General Management Strategic and Unit Level Indirect Taxation Cost Accounting Academic Coordinator Expertise in: Consultancy related to chemical industries, environmental / energy-related issues. Mr M Durga Prasad M. Com. , M. Phil. (Finance) (Ph. D. ) Ms Mehnaaz Siddiqui BA, MBA (HR Marketing) (Ph. D. ) Mr KC Mohanty M. Sc, MBA (Marketing), ITM (FIEO) (Ph. D. ) Assistant Professor Expertise in: Management Accounting, Financial Management, Management of Financial Services. Authored two books and presented articles at national seminars. Assistant Professor Expertise in: HRM, Marketing, International Business Assistant Professor Expertise in: International Marketing, International Trade Operations, WTO, Agri Business, Commodity Trading, Export Import Management Mr Deepak M. Sc. (Statistics) Prof G Surender Reddy M. Tech. (Ind. Mgt) IIT-Madras, LLB, PGDIPR, PGDPEM (OU), CAIIB Lt Col (Retd) AV Anand MIE (Mech), MBA, PGHRM, PG Equipment Management, (Ph. D. ) Assistant Professor Expertise in: Statistics and Operations Research, Research Methodology Expertise in: Development Banking, Corporate Consulting, Management Teaching, Entrepreneurship Development and Mentoring Coordinator Evaluation Expertise in: HR, Administration and Leadership Mr Prayaga Ramakrishna Head, Center for Indian Management Studies (CIMS) Mr Unnikrishnan Kurup M. A. (Economics), M. A. (Sociology), M. Phil, (Ph. D. ) Mr Syed Muzammiluddin B. Com (Computers), BCJ, MBA, (Ph. D. ) Associate Professor Expertise in: Educational Consultant and Professor in Economics, Principal under Kerala University in Kerala. Assistant Professor Expertise in: Marketing, Soft Skills BIFT Placement Brochure (08-10) FINAL. ndd 8 8 pages 9 11/9/2009 12:18:32 PM Tie-ups with Foreign Institutions BIFT has tied up with the Nanyang Technological University for BIFT students to undergo a short-term course in Marketing / Finance / IT etc, commencing from the batch of 2008-10 students. Also, we are in dialogue with a few other international institutions in UK, Netherlands and Spain, and fo r enabling desirous students to pursue short-term study modules in Marketing, Finance, Trading, Information Technology and other domains which will provide them ample value addition and also help them secure international placements. BIFT is now study center of the Chartered Institute of Management Accountants (CIMA), UK for certificate and diploma courses. BIFT’s integrated approach towards management education combines the regular set of all MBA-level management subjects with the international business-related curriculum is drawn from IIFT’s rigorous and knowledge-packed syllabus, as well as BIFT’s own additional inputs based on industry demand. The delivery of inputs by qualified in-house faculty is reinforced with that of eminent faculty from IIMs, IIFT and a few foreign universities. Foreign languages such as French and Spanish are being taught. In addition, Japanese, Chinese, Mandarin languages are also being offered to BIFT students this year onwards. The students are evaluated on the basis of assignments, presentations, group discussions, quizzes, role-plays and class tests. Considerable stress is laid on discipline, cultural values and personality development. Students make weekly group presentations on top business stories of the week based on their daily browsing of business newspapers and journals in the library. The students’ skills are honed to make them emerge as knowledge-endowed global business managers of tomorrow, whose quest for knowledge will never cease. BIFT believes that knowledge is the willow that winners wield. Towards this belief, BIFT has set as its goal the transformation of its students, which will make their dreams come true. Mr Rael Escobar (an MBA student from Hague University, Netherlands) under student exchange program in dialogue with BIFT Director and faculty members Mr Patrick Sim (Senior Business Development Executive, NTU-Singapore) discussing details of a new module in Port Management with BIFT officials Ms Tam Kam Peng (Head Alliances Learning Partnership) and Ms Aarti Porwal (Chief Representative CIMA, UK) with BIFT Director Prof GS Rao and Prof JR Kumar Mr Jeff Carter (Dean, Canadian College, Vancouver) in conversation with BIFT Director and faculty members for Student Exchange Program BIFT Placement Brochure (08-10) FINAL. indd 9 11/9/2009 12:18:39 PM Conducive Learning Ambience Library and e-Journals The BIFT library has a collection of over 10,000 books and subscribes to 40 national / international journals and magazines. As many as 1100 e-journals through EBSCO and databases like CMIE’s India Trades and Prowess, and Trade Wizard Software have been provided to the students. Valuable data is also available in the form of trade directories, country / product research reports, project reports, trade publications, video-library, CDs and software packages of various kinds, etc. Library Session in Progress Computer Lab The Institute has a state-of-the-art Computer Centre with a Local Area Network comprising a Server, 80 Pentium Nodes and Internet access through a dedicated broadband link, electronic databases, etc. WiFi Connectivity in Campus WiFi connectivity is provided for facilitating students, faculty and visiting guest faculty in BIFT premises. Computer Laboratory Laptops for Students Students are provided with laptops to enable them to not only access and browse databases but also store study material, data, and carry out analyses of data, presentations through slide shows, etc. Seminar Hall and Classrooms Air-conditioned classrooms. and a seminar hall-cum-auditorium equipped with contemporary teaching equipment such as an LCD projector, overhead projector, TV and VCR, broadband internet connection, audio system, etc. re available. Students in Classroom Cafeteria Serving hygienic and tasty snacks, the cozy cafeteria on the college campus also provides a useful platform for informal exchange of ideas / information between students of various batches and disciplines, as well as with the faculty. Students enjoying snacks in Cafeteria BIFT Placement Brochure (08-10) FINAL. indd 10 10 pages 1 1 11/9/2009 12:18:54 PM Visiting / Guest Faculty A number of guest / visiting faculty from reputed institutions in India and abroad are invited to conduct lectures on curriculum topics. Study visits constitute an important aspect of the course curriculum, providing the students practical exposure to the dynamics of the industry / corporate business. Interactive sessions with corporate managers are arranged during the visits. Students are sent every year on study visits to Port of Singapore Authority (PSA), the world’s busiest port, Jurong Port (Singapore), as well as to Northport and Westport, Port Klang, Malaysia. During these visits they meet senior executives of various multinational companies and obtain valuable insights into the dynamics of global trade / international business, global logistics, international marketing and international finance, etc.

Choosing A Career Or Profession Essays - Chitto Harjo, Free Essays

Choosing A Career Or Profession Essays - Chitto Harjo, Free Essays Choosing A Career Or Profession English Essay # 5 I believe that a career or profession should be chosen with great care and that it should not be taken lightly. A career or profession should be something that you enjoy doing because you will be doing it for many years to come. So I took time and care when deciding what I wanted to do for the rest of my working career. The reason I chose to be a We Administrator is because I enjoy spending time on the Internet and thats where everything is happening and changing from day to day. This career is also in great demand and is something I do currently for fun, so why not get paid for it? I believe that I am a great speaker and as a web administrator I would be able to voice my opinion out to the large masses of people. There is also ample opportunity in this field and I dont believe finding a job in this profession would be of great difficulty. Looking for work would be simple, especially after attending a great college such as yours. This would give me a degree I would need to prove that I know what I am doing. Instead of just claiming to know what I am doing this experience would give me the opportunity to prove it. I know that in the future to survive it will be necessary to have a computer skill. So if this statement is true then it will be much easier for me to survive in this society if I have a go od skill in this job field. This is also a skill I intend on passing on to my kids and so on. I know that we are still at the beginning of the computer age and I want my kids to know how it all started. I dont want the history of the computer and the Internet to be lost. I know that with proper training I can make a huge contribution to any business I step foot into that is computer originated. I believe that taking the courses that I am applying for that I will be able to get a great job and make a career out of it. This will hopefully allow my to live a rich and prosperous lifestyle. These are the things that hope for my future and my career. This is what I plan to do with my education and the importance I put on it. Thank you for taking the time to read my hopes in the future in attending your college.

MGT499 Mod 1 Case - Harley Davidson Coursework Example | Topics and Well Written Essays - 1000 words

MGT499 Mod 1 Case - Harley Davidson - Coursework Example I believe to a very large degree that indeed the company Harley Davidson is currently proceeding towards its Mission, Vision and values. Given the threats the company has managed to survive quite a number of cares and threats that have come along its way over the years, I believe that the contemporary days are no different. The company has managed to trend over numerous threats over the years in the motorcycling industry. One of the hugest threats was posed by the introduction of the assembling mode of production by Henry Ford in the US. This produced at a very first and effective rate that Harley Davidson found very hard to cope with. It however braced itself and rose to the occasion. At the end of the day, the firm managed to pull through the ordeal. Harley Davidson is currently venturing very strongly in internet marketing. It has put a lot of effort and dedication towards meeting clients on the internet and making big its sells through the exploitation of internet options. This i s squarely in line with the well laid out missions, visions and values that it steadfastly holds. By increasing its market share through the internet, the firm is poised to make it big in the industry. It shall with no doubt manage to survive all the imminent threats that are posed on it. It shall also manage to survive much longer in the market without faltering or succumbing to pressure through achieving its visions, missions and values. One of the major missions of the company Harley Davidson is cost reductions. The company strives towards obtaining the most economical modes of production which demand less investment to be able to pull through. This shall go a long way in ensuring that the company is able to beat its competition effectively in the market and shall also see to it that it survives in the market for much longer. Another mission of the company is to provide sustainable and reliable motorbikes to the world. It has managed to stretch its throngs though out the expanse of the US and it aim at making it throughout the globe. The vision of the firm is to be a hub of innovation. It envisions itself innovating new technologies that can conquer the market. This is geared towards saving the world from motorbike accidents and increasing cruising powers, speeds and efficiency of the motorbikes. This shall be essential in eliminating any detriments and keeping the prospects of the company alive for much longer. The company also envisions itself producing at much faster speeds than the current rate of production. There comes some times when there is limited supply in the market and the production speed shall come in handy. The missions, visions and values of Harley Davidson ogre well with the stakeholders of the firm. The reduction in the costs of production means that the consumers shall be able to have their beloved products delivered at a very limited price. Another advantage to the stakeholders is the fact that by increased rates of production, the comp any shall be able to meet the required supply and hence shall not lose the any clients to the competition in the market. Through this, the firm shall be sustained for long. This shall offer security to the employees as well as to the shareholders right onto the firm. Through innovation, the firm shall not only be able to beat the competition in the market, it shall also be able to provide sustainable motorcycling products to the consumers. It shall live much longer in the market and be fruitful to both the employees and the shareholders.

ART Essay Example | Topics and Well Written Essays - 250 words - 2

ART - Essay Example amous 16th century portrait by Leonardo da Vinci, has been painted in oil on a poplar panel which illustrates the essential features of the Italian Renaissance. To perceive it visually, it is a length portrait depicting a woman who has an enigmatic expression on her face and the piece was celebrated for the ambiguity concerning the woman’s expression. The social relevance of the work by da Vinci is due to the monumentality of this half-figure composition and the delicate modeling of forms and atmospheric illusionism. These features were central to the progress of painting and there is a sense of mystery connected with the work. â€Å"Given the fact that Da Vinci manages to capture so many different emotions and character-traits in one painting, it seems natural that every time one looks at the Mona Lisa, one sees something different, irrespective from which direction the painting is looked at. In that light her ‘mysterious smile’ seems nothing out of the ordinary .† (Da Vinci’s Mona Lisa) In comparison with this celebrated work by Da Vinci, Marilyn Diptych, the 1962 painting by the American pop artist Andy Warhol, is an illustrious example of silkscreen painting which is important to the pop art style in painting. This work of acrylic and silkscreen on canvas makes use of the juxtaposition of the color images in order to depict the meaning of the artist. â€Å"The ‘Marilyn Diptych’ divides into 25 colored Monroes on the left and 25 black and whites on the right, with the image passing through near total blackening and disfiguration in the seventh column to extreme faintness on the far right. The more you look at the coloured panels, the more the hair, eye-shadow and lips look like paper cutouts that have been stuck on the faces, emphasising the artificially constructed nature of the Monroe ‘image’.† (Molyneux) Also, the misregistration or the failure of the color to fit exactly with the underlyin g black and white photograph gives the painting its great